My Name Is Lowell Halvorson
I specialize in the demand side of horticulture. Why do people buy this plant, but not that plant? A lot of answers tumble out, depending on who buys and why.
For businesses, I build focused messages, based on a plan, and deliver them to interested parties. To build awareness, I use a toolset of data analysis, photos, design, and writing.
Consulting
Analytics
Forecasting
Margin Analysis
Marketing Plan
Capital Acquisition
Services
Advertising
Signage
Chain Relations
Trade Show
Program Design
Signage
Chain Relations
Trade Show
Program Design
Projects
Web Sites
Shopping Carts
Catalogs
Hang Tags
Stick Tags
Shopping Carts
Catalogs
Hang Tags
Stick Tags
Writing
Newsletters
Articles
Presentations
Photography
Decoding the E3 Petunia
May 2023 column
E3 started as "the early one", but it's really a performance sleeper. Watch this one.
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The Echinacea Renaissance
Echinaceas are significantly better than 10 years ago. -
Building a Patio Vegetable Program
Bred-to-purpose vegetables produce the best results. -
The Pansy Toolboxes
Series names, like the new Delta Pro, work like sockets and wrenches -
The Arthouse Expansion of Agastaches
Hummingbird Mint expands its sales through colors and sizes. -
Trialing Edible Baskets
Recommended varieties of tomatoes, strawberries, peppers and greens for a Edible Basket program -
The Splitting of the Impatiens
Sales of Impatiens haven't gone away—they have just shifted around -
Spotlight on Princettias
Princettias have the best spring displays of the Poinsettias—a very un-Christmas look to them -
Summer Poinsettias
Surprise and delight your visitors with Poinsettias in your spring display gardens -
Autumn Perennial Color
Autumn perennials extend the season visually which, in turn, extends the season financially -
Cartwheel Strawberry Twist Gerberas
A floral look at garden-worthy plants, the Cartwrights are high fashion for retailers, designers and parks
Current Clients
